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Your competition has one. – Most businesses have websites these
days, and if your direct competition has a website, they could possibly be attracting
people that could be your customers. Or even worst, they could be attracting YOUR
customers. After all I you don’t take care of your customers, someone else will.
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Credibility and Confidence – By having a professional website,
your business will instill customer confidence; will project the image of professionalism
and increases trust in your company. By not having a website potential customers
may be suspicious of your business and your integrity.
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Go global. No just Local. – It is estimated that there are over
215 MILLION Americans that regularly surf the internet. A small business that only
markets to their local area is leaving a lot of potential customers untouched. With
a website you will be able to reach out to potential customers from Las Vegas, Nevada
to Birmingham, Alabama to Seattle, Washington to Hong Kong.
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Always Open. Even if you are asleep. – By having a website, your
business is essentially open 24 hours a day, 7 days a week, 365 days a year. Customers
can find out information about you and your business while you are open, closed
or even at home asleep.
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Cheap way to advertise. – These days more people use the internet
to search for service providers than printed materials such as the Yellow Pages.
Not only is it usually cheaper to purchase a website than a Yellow Pages ad, but
you can also save by reducing the amount of printed materials you will need. Printed
catalogs can now be stored on your website for customers to browse. Letter and invoices
can be sent via email saving an additional amount on postage.
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Make more money. – Not only can your website help keep cost down,
but according to the Small Business Administration, small businesses with a website
generate 39% more income than a small business without one.
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Get more customers. - According to the Small Business Administration,
50% of all Internet sales a company receives come from new customers.
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Know how well your marketing campaign worked. - With traditional
marketing advertisements, you really have no idea how many people read what you
are offering. However with a website you have the ability to track your visitors.
Providing you with information like their geographic location, what pages on your
site they looked at, where they came from, what keywords they used to search for
you in search engines, how long they stayed on your site, and more.
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Professional email addresses. – While free email accounts like
Gmail or Yahoo can provide you with a way for customers to reach you, an email address
like yourname@yoursite.com give more of a professional appearance and helps build
credibility.